Because in the end, true luxury might just be not checking the time.
The I DON’T CARE bracelet, imagined by ba&sh and Thomas Lélu, plays with the codes of watchmaking only to twist them with style.
With its vibrant red dial and cheeky message, it embodies a free-spirited, confident, and witty attitude.
Crafted from stainless steel, it charms with its aged finishachieved through meticulous hand-brushing and manual patina work, piece by piece.
Its finely detailed link bracelet,easily adjustable from 14 to 21 cm,and 34 mm case make it both elegant and modern.
Water-resistant up to 50 m, it’s ready for every everyday adventure.
More than a bracelet, it’s a statement piece,blending irony, femininity, and boldness.
- Material: 100% STEEL
- Made in: France
- Do not bleach
- Iron at high temperature
- Dry clean
- Tumble dry




































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